Music & multi-media producer; living in Hamburg with his wife and a 4 year old son, in the process of moving to Mallorca. After studying culture management and classical music (percussion) he played in the orchestra of the State Opera Hamburg, then decided to become a pop-music producer and songwriter. Founded ALANAproductions which has produced since then all kinds of music for all kinds of artists for the past two decades. As he is always looking for new ideas how to combine music with other industries, he has developed and marketed various projects and brands. It is important always for him to live close to an ocean with waves, so that he can kitesurf or SUP or newly get challenged by wing-foiling (Together with Robby Naish he brought 2006 the first SUPs to Germany and founded the first German Stand-Up-Paddling club :-) Since a few years also heavily involved in creating international brands in the family entertainment sector sector. His latest venture are the www.yoginies.de, creating entertaining content around yoga, meditation, mindfulness and sustainability for small children.